Motivational speaker

Donald C. Kelly & Dr. BJ Allen

The B2B Sales Classroom gives professors ready-to-use strategies, insights, and resources to prepare the next generation of sales professionals.

About The Show

Sales 101: The B2B Sales Classroom helps college professors teach sales with confidence by bringing the latest insights from industry leaders, students, and educators. Hosted by Donald C. Kelly and Dr. B.J. Allen, co-authors of Professional Selling and Advanced Selling published by Stukent and used in over 90 universities, the show delivers ready-to-use assignments, strategies, and real-world examples to assist professors as they equip the next generation of sales professionals

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About The Host

Hosted by Donald C. Kelly, a globally recognized sales strategist, consultant, founder of The Sales Evangelist sales training firm, LinkedIn and Salesforce influencer, HubSpot Podcast Network member, and adjunct professor.
Dr. B.J. Allen is a professor at BYU–Provo, where he oversees the university’s entire sales program. He collaborates with many of Utah’s fastest-growing companies to strengthen the program and create real-world opportunities for his students. Dr. Allen also teaches hundreds of sales students each year and has published extensively, contributing widely recognized research in the field of sales education.

Together, Donald and B.J. co-authored Professional Selling and Advanced Selling, published by Stukent and currently used in over 90 universities. The two bring a unique mix of real-world industry experience and academic expertise. Each week, the podcast delivers insights from industry leaders, sales reps, students, and professors, offering ready-to-use assignments, classroom strategies, and case studies designed to make sales education more practical, engaging, and effective.

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Latest Episodes On Youtube

Podcasting: Amplifying Voices for Social Change

By Donald Kelly — October 19, 2023

Witness the power of podcasting as a transformative tool for driving social impact and fostering positive change.

Mastering the Podcasting Universe: Insider Tips from Top Creators

By Donald Kelly — October 19, 2023

Delve into the minds of renowned podcast creators and discover the secrets behind their extraordinary success.

Podcasting 101: A Beginner's Guide to Creating Your Own Show

By Donald Kelly — October 19, 2023

Embark on a journey of podcast creation and learn the essential steps to launch your very own show from scratch.

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