
Donald C. Kelly & Dr. BJ Allen
The B2B Sales Classroom gives professors ready-to-use strategies, insights, and resources to prepare the next generation of sales professionals.
About The Show
Sales 101: The B2B Sales Classroom helps college professors teach sales with confidence by bringing the latest insights from industry leaders, students, and educators. Hosted by Donald C. Kelly and Dr. B.J. Allen, co-authors of Professional Selling and Advanced Selling published by Stukent and used in over 90 universities, the show delivers ready-to-use assignments, strategies, and real-world examples to assist professors as they equip the next generation of sales professionals
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Latest Podcast Episodes
About The Host
Hosted by Donald C. Kelly, a globally recognized sales strategist,
consultant, founder of The Sales Evangelist sales training firm, LinkedIn and Salesforce
influencer, HubSpot Podcast Network member, and adjunct professor.
Dr. B.J. Allen is a professor at BYU–Provo, where he oversees the university’s
entire sales program. He collaborates with many of Utah’s fastest-growing companies to
strengthen the program and create real-world opportunities for his students. Dr. Allen
also teaches hundreds of sales students each year and has published extensively,
contributing widely recognized research in the field of sales education.
Together, Donald and B.J. co-authored Professional Selling and Advanced Selling,
published by Stukent and currently used in over 90 universities. The two bring a unique
mix of real-world industry experience and academic expertise. Each week, the podcast
delivers insights from industry leaders, sales reps, students, and professors, offering
ready-to-use assignments, classroom strategies, and case studies designed to make sales
education more practical, engaging, and effective.

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